MicroStrategy (Nasdaq: MSTR) announced that KB Toys, Inc. has selected MicroStrategy as its Business Intelligence Platform. KB Toys, Inc. is the nation’s largest mall-based specialty toy retailer.

Initially, KB Toys plans to use MicroStrategy for reporting on key merchandising and supply chain metrics to improve the management of inventory from its vendors to its stores. MicroStrategy will be used to manage product life cycles, track customer demand, and monitor inventory levels through dashboards and exception reporting, enabling KB Toys to enhance customer service levels while improving return on inventory.

“We are evolving our approach to buying, planning, product allocation, and store operations,” said Frank Andryauskas, Chief Information Officer at KB Toys. “MicroStrategy will enable us to better understand inventory
trends, track product demand, and analyze the efficiency of store operations.”

“We selected MicroStrategy because of its scalability, user-friendly Web interface, and robust reporting features that help us to make fact-based decisions which impact our bottom line,” said Tim Armstrong, Director of Analytical Business Solutions at KB Toys. “MicroStrategy provides the ability for hundreds of concurrent users to quickly retrieve and analyze large volumes of detailed data and efficiently monitor performance of key business metrics.” [Read more…]

MicroStrategy (Nasdaq: MSTR) will host a Symposium in Madrid at the NH Eurobuilding, on March 7, 2007. The event will provide attendees with the opportunity to interact with business intelligence experts and hear how successful organizations use business intelligence software to improve decision making and enhance business performance.

The MicroStrategy Symposium will offer a content-rich agenda with informative technical sessions and customer best practices. The technology track will feature presentations on reporting, analysis, and monitoring solutions, with an emphasis on MicroStrategy’s Dynamic Enterprise Dashboards. The customer track will highlight case studies from successful MicroStrategy customers, sharing lessons learned in deploying business intelligence applications in their organization. Some of the companies scheduled to present at the Madrid Symposium include Travel Club, the leading multi-brand loyalty program in the Spanish market; Gobierno de Canarias, serving the citizens of the Canary Islands; Red Electrica de Espana, responsible for the transmission network and operation of the Spanish electricity system; and Mapfre Re, the largest Spanish professional reinsurer. [Read more…]

MicroStrategy today announced that MicroStrategy will support Paramount Pictures’ enterprise business intelligence program, which will provide reporting and analytics for multiple areas across the company. Paramount Pictures is a unit of Viacom.

Paramount, which currently uses tools from Cognos, plans to use MicroStrategy throughout the organization for reporting and analysis of key business areas, including sales and operations. With MicroStrategy, Paramount users will gain enhanced insights into category management, providing valuable sales information by product, category, and geography, to better understand which products and categories are selling well, and in which locations. Paramount also plans to use MicroStrategy for operational reporting to reduce costs, improve efficiencies, and make data-driven business decisions.

“We were impressed with MicroStrategy’s intuitive web interface, scalable 64-bit architecture, and robust analytical capabilities for mission-critical applications,” said Joe Churchill of Paramount Pictures. “Following a thorough analysis of MicroStrategy’s advanced features and functionality, we determined that MicroStrategy was a better fit for our enterprise business intelligence than our current provider.”

“We are delighted that Paramount has selected MicroStrategy to enhance its reporting and analysis capabilities,” said MicroStrategy’s COO Sanju Bansal. “MicroStrategy provides an excellent solution for companies seeking to extend the benefits of business intelligence across the enterprise. Leading companies around the globe are choosing MicroStrategy’s industrial-strength platform to gain visibility into their operations and to help make important revenue-generating decisions.”

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that it will launch a new one-day program, MicroStrategy Technology Day. The inaugural event will be held in Washington, D.C., November 15, 2006, at the Willard InterContinental Hotel. The event will provide attendees with the opportunity to interact with business intelligence experts and hear how successful organizations use business intelligence software to improve decision making and enhance business performance. [Read more…]