Oco, Inc. announced a new customer deployment for Dunkin’ Donuts. This new application from Oco gives Dunkin’ Donuts management and reporting capabilities for franchise development, supporting the company’s aggressive growth plans.

With Oco’s fixed cost, fixed time approach, Dunkin’ Donuts was up and running in just six weeks. Oco’s solution replaced a manually intensive approach used previously and the intuitive web interface resulted in rapid user adoption. Oco aligned their solution with Dunkin’ Donut’s business processes, and the benefits of the “software as a service” model put minimal demands on internal IT resources.

The six week implementation began with a profiling session to understand how Dunkin’ Donuts tracks and manages its franchisees, and how different users would need to see the information. To capture and host the franchising data for Dunkin’ Donuts, Oco’s uses proprietary technology based on an artificial intelligence engine which takes data from multiple sources, then cleanses, normalizes and organizes it into an intelligent data schema, all in a matter of days. By the second week of the implementation, Dunkin’ Donuts’ managers were reviewing their franchising reports with actual data. [Read more…]