Priceline.com (Nasdaq: PCLN) has chosen MicroStrategy to anchor key marketing reporting capabilities. Priceline.com is an Internet-based travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages, and cruises.
Priceline.com selected MicroStrategy to enhance its analytic and reporting capabilities and provide greater insight into key operational data for search engine marketing. With the ability to obtain and analyze granular data, Priceline.com marketing analysts will have actionable data that they can use to improve the return-on-ad-spend of its search engine marketing campaigns.
MicroStrategy was selected by Priceline.com for its Web-based platform, data and user scalability, advanced reporting and analytical capabilities, and integrated metadata for automated maintainability. Priceline.com marketing analysts will run reports and perform analyses against an Oracle(R) data warehouse.
“We were looking for a business intelligence product that provides excellent query performance against our rapidly growing multi-terabyte data warehouse,” said Ron Rose, CIO for Priceline.com. “With MicroStrategy, our marketing team will have the information they need to make strategic, data-driven decisions to help drive business growth.”
“MicroStrategy technology is well-suited to meet the advanced reporting and analysis requirements of Priceline.com,” said MicroStrategy COO, Sanju Bansal. “Our platform delivers content-rich reports and analyses that are highly useful tools for on-line retailers, like Priceline.com, who are interested in identifying key trends and opportunities to improve business performance and customer service.”